Dell Women’s Entrepreneur Network

In 2020, only 2.3% of venture capital funding went to women-led startups. To help close this gap we gave DWEN a brand refresh (website, social, print) aimed at expanding access to funding, tech and a global community for women entrepreneurs.

We pushed (slightly nudged) Dell to try a bolder, more “in-your-face” look and feel for this. It worked. The campaign garnered over 50k new members.