In 2020, only 2.3% of venture capital funding went to women-led startups. To help close this gap we gave DWEN a brand refresh aimed at expanding access to funding, tech and a global community for women entrepreneurs.

We pushed for a bolder look and feel. It worked. The campaign garnered over 50k new members and won the Gold at Dell’s Marcom Awards.
Samples include website, social, email, flyers and print.