Dell Holiday

For Dell’s holiday campaign, we positioned AI not as a feature, but as a time-giver—helping people move faster through the chaos so they can get back to what actually matters. Recording the 2025 campaign with Awkwafina was just as fun as it sounds.

CDs: Jim Terry; Allison Hembd
Sr. Copywriter: Melissa Stuart
Art Director: Pamela Leal
Sr. Producer: Rob Loud
Director: Nicole Ackermann
Production: Merman
Editor: Ariel Quintans