Dell Holiday Campaign
PROBLEM: The holidays can be hectic.
INSIGHT: People don’t want socks and sweaters.
They want more time for what they love.
IDEA: Reframe the Dell AI PC as a holiday helper
that helps create extra moments of connection and joy.
CDS: Jim Terry; Allison Hembd Killian
Sr. Copywriter: Melissa Stuart
Art Director: Pamela Leal
Sr. Producer: Rob Loud
Director: Nicole Ackermann
Production: Merman
Editor: Ariel Quintans
VO: AWKWAFINA