Dell asked us to center their holiday campaign around the latest AI PCs without making it all about the sale. So we gave the PC the role of holiday helper, using AI to do the busywork and creating more time for the moments that matter.

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CDs: Jim Terry; Allison Hembd Killian
Sr. Copywriter: Melissa Stuart
Art Director: Pamela Leal
Sr. Producer: Rob Loud
Director: Nicole Ackermann
Production: Merman
Editor: Ariel Quintans
VO: AWKWAFINA